Case Study:
Kauai Coffee
Background: Kauai
Coffee Company is Hawaii's largest coffee grower, with 3,400 acres
under cultivation on their estate near Koloa, on the southwest side of
the Garden Island of Kauai. In 2005, Kauai Coffee asked DMSI to help
jump start their marketing efforts.
DMSI Solution: DMSI staff created a 2 day training program for Kauai Coffee marketing and operations staff. This training focused on using MOM features for the Kauai Coffee loyalty program: specifically, boosting membership in their "Coffee Club". And, of course, DMSI staff was more than willing to provide this training on-site at their offices on the island (tough duty, but somebody had to do it!). Finally, DMSI staff devised an approach to download inquiries from their web site to MOM, to expedite follow-up.
The next time you visit the island of Kauai, stop at the Kauai Coffee Visitors Center - you won't be disappointed.
CONTACT DMSI: • 3814 Bent Branch Rd. • Falls Church, VA 22041 • 703-941-8109 • info@desktopmarketinginc.com
DMSI recommends and supports Mail Order Manager (MOM). Mail Order Manager
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