Executive Help for MOM Users

December 12, 2006

WiseGuys Software Wins 2006 NCDM Excellence Award Falls Church, VA

Desktop Marketing Solutions today announced that its WiseGuys software, in conjunction with clients RAPIDS Wholesale and Porters Camera, has been named recipient of the prestigious bronze award in the Analytics and Modeling Applications category of the 2006 National Center for Database Marketing (NCDM) Database Excellence Awards.

Presented jointly by DIRECT Magazine and The Direct Marketing Association, the Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging marketing databases, achievement of dramatic, measurable results by applying statistical techniques, leveraging systems capabilities or re-organizing to become more customer-focused.

"We are flattered not only by the fact that we join the ranks of illustrious award recipients like AOL and Dell, but because of the recognition the award represents about the value that WiseGuys brings to RAPIDS Wholesale and Porters Camera and other clients," said Bruce Gregoire, president of Desktop Marketing Solutions, Inc.

"This is a powerful testament to our mission of providing companies with the ability to increase sales and reduce mailing expenses via a low priced, easy technical solution."

The award, presented December 12 at a ceremony during the annual conference in Orlando, FL is the result of a rigorous judging process that required careful study of entries representing a variety of industries from the United States and other countries.

Dec. 2006 - WiseGuys Award presentation at NCDM, Orlando FL.

June 2006

Larry Chase's Web Digest for Marketers - June 2006

WiseGuys Marketing Analysis Software - WiseGuys enables you to do RFM (Recency, Frequency, Monetary) analysis right from your desktop - and thus identify those customers most likely to respond to whatever off you are cooking up right now. It links to your order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. You can also apply lifetime value analysis to identify profitable customer segments. It was created by a database marketing company president and instructor at Johns Hopkins University when he and his students realized that RFM analysis was much easier in theory than in practice and that no off-the-shelf program existed to provide RFM capability. You can request a demo at the site.

March 2006

Eight Lessons You Can Learn From a Matchback
Special Report: Matchbacks (Catalog Success: 3/1/06) By Terrell Sellix

Matchback tools also can be added to your existing order management software. These programs offer immediate matchback capabilities by integrating mailing data and order information into a single database. When orders are received, they're automatically matched to a mailed record. Two examples of these software solutions are the Media Matchback Module, which runs in Response Direct Commerce Software by CoLinear Systems, and the Matchback Response Analysis feature of WiseGuys by Desktop Marketing Solutions. The latter links to several standard order management software programs. Costs for these types of tools can range from $1,000 to $3,500 depending on what commerce software you use. Visit www.desktopmarketinginc.com.

January 2005

Data at Your Fingertips:Desktop Reporting Tools That Help You Measure Business Performance. Inside Direct Mail, January 2005 issue.

WiseGuys Desktop Marketing Inc. offers this marketing analysis software that links to a marketer's order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. Users can apply lifetime value analysis to identify profitable customer segments and conduct response analysis to measure the effectiveness of direct marketing campaigns. Data filters help marketers reduce data anomalies that might skew analysis results. WiseGuys can be licensed in three different versions: Enterprise, Mail Order Manager customers and MySQL.

April 2004

"Closer Look: WiseGuys Marketing Software", Catalog Age, April 2004 issue.

Here is an excerpt from the article, written by Ernie Schell, an industry veteran:
A bold statement, but nonetheless true: WiseGuys is the only stand-alone target marketing software available that uses RFM analysis.

Ernie Schell, Catalog Age
"When it comes to database marketing, the typical catalog company, regardless of size, talks the talk but fails to walk the walk. Bruce Gregoire of Falls Church, VA-based Desktop Marketing Solutions aims to change that. WiseGuys Marketing Software is built on Microsoft Access (or on MySQL) and performs both RFMP and LTV calculations in a robust and coherent fashion, with a price tag for the "enterprise" version of $2,500 With this kind of bang for the buck, and for so few bucks, at that, WiseGuys is a no-brainer for companies still stuck in "Excel hell."

Read the full article: Closer Look: WiseGuys Marketing Software